Google AdSense Gains First Party Cookie Personalization & New Blocking Controls

Google AdSense Gains First Party Cookie Personalization & New Blocking Controls – New update 2024

We’re a team of digital marketing experts who are passionate about helping businesses grow. We stay on top of the latest trends and strategies so you can focus on what you do best. We’re here to help you succeed.
The Digital Marketer Journal is packed with articles written by professionals from every current digital marketing field. We add new posts daily. Industry trends, product changes, feature announcements, and more can all be found in this blog.

google adsense cookies 1665571236

Google AdSense has announced support for personalization with first-party cookies and also new improvements to the blocking controls navigation.

First-Party Cookies For Personalization

Google AdSense now supports personalization with first-party cookies. Google wrote “First-party cookies for personalization help to show personalized ads to your users when third-party cookies aren’t available, which may increase your revenue.

Google added that you can only use these cookies for personalization if you’ve turned on the “Allow first-party cookies” option.”

Google also added a new control to the “Ad serving” tab in your account to let you choose whether you want to allow first-party cookies for personalization.

To configure these, you can click Brand safety and then Content and then Blocking controls and then Manage Ad serving.

The control is available from today but your choice won’t affect ad serving until November 10, 2022.

New Blocking Controls

Google AdSense also made some improvements to navigate the ad-blocking options in the Google AdSense console. Google renamed the Blocking controls page to “Brand safety” and added a new site search.

Previously, your AdSense sites were listed in the main navigation panel. Google said because many publishers have multiple sites, they have replaced the site list with an easy-to-use site search.

Google said “this change simplifies the main navigation panel and makes it easier to block ads on different sites.”

click for full size

Forum discussion at Twitter.

Relation articles with Google AdSense Gains First Party Cookie Personalization & New Blocking Controls in the same categories

DIGITAL CHANGING your LIFE | Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business. Subscribe to our weekly newsletter that delivers the most actionable, tactical, and timely marketing tips you actually need in 7 minutes or less. Get an edge over the competition, for free.
We’re a team of passionate digital marketing experts who are always on the lookout for the latest tips, trends, and strategies. We love what we do and we’re excited to share our knowledge with the world.
We believe that digital marketing is the future of marketing and we’re committed to helping businesses succeed in this ever-changing landscape. We know that it can be daunting to keep up with the constantly changing landscape of digital marketing, but we’re here to help.


  • Home
  • Digital marketing tips


  • digital marketing tips for beginners
  • digital marketing tips for startups
  • digital marketing tips for small business
  • digital marketing tips 2022
  • digital marketing tips for social media
  • top 5 digital marketing tips
  • digital marketing agency tips
  • digital marketing strategy for a brand
  • digital marketing articles
  • digital marketing articles 2022
  • digital marketing news articles
  • digital marketing articles topics
  • digital marketing articles forbes
  • short article on digital marketing
  • article writing on digital marketing

Trả lời

Email của bạn sẽ không được hiển thị công khai. Các trường bắt buộc được đánh dấu *