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Google Removing Reviews From Local Business Profiles – New update 2024

There are numerous reports of Google doing some mass pruning and removals of reviews from the local maps results, from Google Business Profile listings. This is done every now and then, it is unclear if this is a bug or some new filter being applied to already approved reviews.
Jason Brown posted a chart in the Local Search Forum showing the number of reviews he spotted being removed over the past few days:
Joy Hawkins posted on Twitter referencing that saying “Google appears to be doing waves of review takedowns again.” Jason Brown added on Twitter that the reviews are being removed between 10am and 12pm PST and “Today’s Google review removal sweep just hit. One business lost 32 reviews.”
Here are some of those tweets:
It appears that most of the reviews are being removed between 10 am and noon pacific. https://t.co/JqlcYNPA6p
— Alt Tag Jason Brown 🇺🇦 (@keyserholiday) October 20, 2022
Others are noticing this as well, are you?
Note, this came shortly after Google published more reviews out of the blue. I wonder if it is related?
Forum discussion at Local Search Forum.

Kinds of information you can remove from Google
While Google previously allowed users to remove personally identifiable information that could lead to issues like doxxing or financial fraud, the company updated its policy in April to include contact information and information that could put users at risk for identity theft. To get Google to take action under the new rules, the info that appears in Search needs to fit into one of the following categories:
- Contact information
- Government-issued ID numbers like a U.S. Social Security Number
- Bank account or credit card numbers
- Images of a handwritten signature or ID documents
- Private medical records
- Confidential log-in credentials.

How to submit a removal request to Google
If you’ve Googled yourself and see personal information in a search result, you can request removal by clicking on the three dots next to the result. That will take you to Google’s new removal tool, which will ask you some questions about the kind of information that’s being revealed. Then the request will be submitted and reviewed. You can also use the main Google app for iPhone or Android by navigating to the “account settings” icon in the top right and clicking on “Results about you” dropdown item.
The company notes that it doesn’t have the power to take down the website where the information actually lives. Since Google Search shows information gathered from websites across the internet, any content Google scrubs from its results can still exist online. It could be findable on other search engines or through social media.
If that’s the case, Google recommends that you contact the offending site and ask it to remove the content itself.

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