How to Stop Google Analytics from Tracking Your Own Visits

This guide explains how to stop Google Analytics from tracking your own visits.

The step-by-step instructions below will show you how to filter out internal traffic from your Google Analytics 4 (GA4) property so your own visits won’t be tracked in the Analytics reports for your website or app.

This tutorial is divided into two sections: the first part has written instructions for you to follow and the second part includes screenshots of the process to exclude your own visits in Google Analytics.

How to Stop Google Analytics from Tracking Your Own Visits

1. Sign in to Google Analytics.
2. Click on Admin.
3. Select Data Streams in the Property column.
4. Click Web.
5. Click on the Web Data Stream you want to configure.
6. Under the Google Tag section, click Configure Tag Settings.
7. In the Settings section, click Show All.
8. Select Define Internal Traffic.
9. Click the Create button to set up an internal traffic rule.
10. Enter a Rule Name (e.g., My Own Visits).
11. Keep the traffic_type value as “internal”.
12. Under IP Addresses > Match Type, select the operator you want to use to define the IP address for your own visits.
    • IP address equals
    • IP address begins with
    • IP address ends with
    • IP address contains
    • IP address is in range (CIDR Notation)
13. In the Value field, enter your IP address or range of IP addresses that identify traffic from the location. You can enter IPv4 or IPv6 addresses.

Note for Step 10: You can enter a new value for traffic_value if you want to specify the exact location where your internal visits are coming from, such as home_office, corporate_headquarters, etc. Using a distinct value like this, instead of the default “internal”, helps you filter out different sets of traffic if you need to exclude your own visits from various locations (e.g., your home office and corporate headquarters).

Note for Step 11: If you don’t know your IP address for defining your own visits in Google Analytics, you can use this link here What Is My IP to get Google’s search engine to display it.

Screenshots of the Process

More Resources On Google Analytics

Now that you know how block your own visits in Google Analytics, you may be interested in learning more about the service. Check out the resources below to get a deeper understanding of how it operates.

Stop Google Analytics from Tracking Your Own Visits Summary

I hope you enjoyed this guide on how to stop Google Analytics from tracking your own visits.

As you discovered, the process to filter out internal traffic from your Google Analytics 4 (GA4) property uses an IP address or range of IP addresses to exclude your own visits to your website or app. By following the steps outlined in the instructions on this page, you can quickly and easily remove your visits from GA4 tracking.

Stephen Hockman is an entrepreneur and founder of SEO Chatter. He specializes in search engine optimization and digital marketing and has been fascinated with SEO since 2005. Stephen’s goal is to share the best tips and news about search engine marketing so you can get more traffic for your website.