Pinterest Announces New Video Content Partnership with Dotdash Meredith – New update 2024
We’re a team of digital marketing experts who are passionate about helping businesses grow. We stay on top of the latest trends and strategies so you can focus on what you do best. We’re here to help you succeed.
The Digital Marketer Journal is packed with articles written by professionals from every current digital marketing field. We add new posts daily. Industry trends, product changes, feature announcements, and more can all be found in this blog.
Pinterest has announced another exclusive video partnership, this time with publisher Dotdash Meredith, which will bring content from a range of well-known lifestyle brands to the app.
As per the above tweet, Pinterest says that the new partnership will bring nearly 200 original videos to the platform, which will be aligned with annual moments that its audience is engaged with – ‘ranging from wedding season to the holidays’.
As per Pinterest:
“The partnership kicks off this month with “Colorscapes,” a must-see video series from Better Homes & Gardens capturing tablescapes inspired by seasonal color palettes to suit every life moment, and later this month, Brides will introduce “Wedding Dress 360,” featuring this season’s most popular wedding dress styles and wedding trends brought to life by real people in 360-degree videos. Better Homes & Gardens will also share time-tested tips and tricks published over the brand’s 100 years, that still ring true and helpful today, in a series titled: “Out of the Archives.”
It’s the latest in Pinterest’s expanding video content push, which has also seen it partner with Tastemade and other well-known brands on exclusive activations in the app.
In January, Pinterest announced a similar partnership with Conde Naste, which will bring content from Vogue and Architectural Digest to the platform. This expanded content push will ideally help Pinterest drive more engagement, and expand its audience beyond the 450 million monthly actives that are currently logging into the app.
Video has been a big winner for Pinterest of late, with the platform now serving over a billion video views per day, while its video inventory increased by 30% quarter-over-quarter in Q4. Like all social platforms, video is the most engaging format in the app, while the majority of Pinners also say that video content is more likely to influence the actions that they take based on Pin content.
The addition of more publisher-created, exclusive video content could help to drive more interest, and generate more engagement, guiding users to expanded discovery in the app.
Relation articles with Pinterest Announces New Video Content Partnership with Dotdash Meredith in the same categories
DIGITAL CHANGING your LIFE | Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business. Subscribe to our weekly newsletter that delivers the most actionable, tactical, and timely marketing tips you actually need in 7 minutes or less. Get an edge over the competition, for free.
We’re a team of passionate digital marketing experts who are always on the lookout for the latest tips, trends, and strategies. We love what we do and we’re excited to share our knowledge with the world.
We believe that digital marketing is the future of marketing and we’re committed to helping businesses succeed in this ever-changing landscape. We know that it can be daunting to keep up with the constantly changing landscape of digital marketing, but we’re here to help.
- digital marketing tips for beginners
- digital marketing tips for startups
- digital marketing tips for small business
- digital marketing tips 2022
- digital marketing tips for social media
- top 5 digital marketing tips
- digital marketing agency tips
- digital marketing strategy for a brand
- digital marketing articles
- digital marketing articles 2022
- digital marketing news articles
- digital marketing articles topics
- digital marketing articles forbes
- short article on digital marketing
- article writing on digital marketing