Thiết kế Website

TikTok Reports 62% Jump in Fake Profiles on the App

TikTok Reports 62% Jump in Fake Profiles on the App – New update 2024

We’re a team of digital marketing experts who are passionate about helping businesses grow. We stay on top of the latest trends and strategies so you can focus on what you do best. We’re here to help you succeed.
The Digital Marketer Journal is packed with articles written by professionals from every current digital marketing field. We add new posts daily. Industry trends, product changes, feature announcements, and more can all be found in this blog.

TikTok has published its latest overview of Community Guidelines Enforcement responses, which outlines all of the videos and accounts that it either removed or otherwise took action on in Q2 this year.

And as the saying goes – ‘Mo’ Users, Mo’ Problems’.

Okay, that’s not a real saying, but it might as well be, given the rising amount of action being taken by TikTok’s team across the board.

First off, on video removals – TikTok took down over 113 million video clips between April and June this year due to policy violations and other issues – an 11% increase on the previous quarter, though that remains pretty much in line with the ongoing trend.

TikTok Community Guidelines Enforcement Report - Q2 2022

As you can see in this chart, TikTok’s video removals have steadily increased over time – which makes sense, given the app’s continued growth. But it also points to ongoing misuse, and how the scope of challenge in this respect continues to rise, intentionally or not, as people increasingly turn to the app.  

But TikTok, too, is improving, specifically in terms of proactive removals, and getting rid of violative material before anybody sees it:

“Proactive removal of videos improved from 83.6% in Q1 to 89.1% in Q2; removal of videos at zero views improved from 60.8% in Q1 to 74.7% in Q2; and video removals in under 24 hours improved from 71.9% to 83.9%.

So TikTok’s doing more to protect users from potentially harmful exposure in the app, though it may still have a way to go in policing misinformation specifically.

According to a recent study conducted by NewsGuard, up to 1 in 5 search results in the app contains misinformation, including searches for ‘2022 election’ to ‘mRNA vaccine’. Which is an interesting counter to TikTok’s own data, which would suggest, in isolation, that TikTok’s getting much, much better on this front.

Though, of course, misinformation is just one of the concerns that can see content removed in the app, with TikTok also providing an overview of the most common reasons for content removal for rule violations.

TikTok Community Guidelines Enforcement Report - Q2 2022

I would assume that misinformation falls under ‘Integrity and Authenticity’, which makes up only a fraction of its total enforcement action, with ‘Minor Safety’, ‘Illegal activity’ and ‘Nudity’ being the top causes for removal.

Minor safety is a critical concern for the app, especially given its younger user base, and the concern that TikTok incentivizes more risque content, especially from young girls, as part of its lure to keep people scrolling through their ‘For You’ feed.

Digging deeper into this element specifically, you can see that, within Minor Safety, ‘Nudity and Sexual Activity Involving Minors’ is by far the biggest reason for removal.

TikTok Community Guidelines Enforcement Report - Q2 2022

This, again, remains a crucial area of focus for TikTok, and clearly, based on these numbers, it is working to address this element. But on the flip side, it also remains a big concern that users are looking to post this type of material at all in the app, which also, in some ways, reinforces the argument that TikTok’s algorithms incentivize such activity.

In terms of account removals, fake accounts remain the biggest contributor, with over 33 million fake profiles removed in the period, a 62% increase on the previous quarter.

TikTok Community Guidelines Enforcement Report - Q2 2022

Again, that makes sense in relation to TikTok’s usage growth. As more people sign up, more fake profiles are also going to be created, either to juice people’s numbers, amplify questionable trends, or ‘engage’ in other illicit activity.

And definitely, social platforms are now seen as key conduits for amplifying movements, and swaying political opinion, with Meta reporting just yesterday that it continues to detect large-scale, state-backed manipulation efforts targeting people in various regions.

The fact that so many fake TikTok accounts are being created – or have at least been attempted to be created – also points to the growing value of the influencer industry, and how the market for fake followers in the app is likely on the rise. Supply and demand will see this trend continue upwards, which is why TikTok needs to remain vigilant on this aspect – or its influencers risk losing credibility, and value for brands.

Which it is also developing. In addition to these data notes, TikTok says that it’s continually evolving its systems, and continues to invest in technology-based flagging, on various fronts, as well as moderation and fact-checking.

“We have more than a dozen fact-checking partners around the world that review content in over 30 languages. All of our fact-checking partners are accredited by the International Fact-Checking Network as verified signatories of the International Fact-Checking Network’s code of principles.”

TikTok also says that it’s implemented a new, proactive fact-checking program, which empowers fact-checkers to flag new and evolving claims that they’re seeing across the internet.

“This allows us to look for these claims on our platform and remove violations. Since starting this program last quarter, we identified 33 new misinformation claims, resulting in the removal of 58,000 videos from the platform.”

TikTok also recently expanded its downvoting option for comments, which is not designed to signal how users may feel about that comment, as such, but more to flag potentially concerning replies to TikTok’s moderation team.

Overall, the data shows that TikTok is evolving its systems, in line with its broader growth, but the numbers also underline the importance of maintaining the pressure on these elements, and ensuring that it remains up to speed with the latest techniques and approaches that scammers are using to cheat its systems.

Aside from these, there are also other concerns related to algorithmic amplification in the app, and how TikTok is or isn’t influenced by the Chinese Government. Those issues remain a broader focus for cybersecurity and foreign policy experts, and could still become a much bigger issue for the platform – but in terms of clear violations and misuse, in relation to TikTok’s Community Guidelines, it’s clear that the platform still has its work cut out for it to keep ahead of emerging threats.

You can read TikTok’s full Community Guidelines Enforcement report for Q2 here.

Relation articles with TikTok Reports 62% Jump in Fake Profiles on the App in the same categories

DIGITAL CHANGING your LIFE | Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business. Subscribe to our weekly newsletter that delivers the most actionable, tactical, and timely marketing tips you actually need in 7 minutes or less. Get an edge over the competition, for free.
We’re a team of passionate digital marketing experts who are always on the lookout for the latest tips, trends, and strategies. We love what we do and we’re excited to share our knowledge with the world.
We believe that digital marketing is the future of marketing and we’re committed to helping businesses succeed in this ever-changing landscape. We know that it can be daunting to keep up with the constantly changing landscape of digital marketing, but we’re here to help.


  • Home
  • Digital marketing tips


  • digital marketing tips for beginners
  • digital marketing tips for startups
  • digital marketing tips for small business
  • digital marketing tips 2022
  • digital marketing tips for social media
  • top 5 digital marketing tips
  • digital marketing agency tips
  • digital marketing strategy for a brand
  • digital marketing articles
  • digital marketing articles 2022
  • digital marketing news articles
  • digital marketing articles topics
  • digital marketing articles forbes
  • short article on digital marketing
  • article writing on digital marketing

Show More

Related Articles

Back to top button