TikTok Staff Can Decide What Goes Viral

TikTok Staff Can Decide What Goes Viral – New update 2024

We’re a team of digital marketing experts who are passionate about helping businesses grow. We stay on top of the latest trends and strategies so you can focus on what you do best. We’re here to help you succeed.
The Digital Marketer Journal is packed with articles written by professionals from every current digital marketing field. We add new posts daily. Industry trends, product changes, feature announcements, and more can all be found in this blog.

TikTok has confirmed employees can manually promote certain videos across the platform to ensure a specific number of video views. 

First reported by Forbes, TikTok has since confirmed some of its employees can boost videos to “introduce celebrities and emerging creators of the TikTok community.”

This is achieved via a so-called “heating” button, which bypasses the algorithm intended to drive the TikTok experience.

Back-end Manipulation Can Encourage Virality

According to the Forbes investigation, six current and former employees of TikTok and its Chinese-owned parent company ByteDance, employees within the United States, can artificially expand the reach of specific videos.

In a “MINT Heating Playbook, “ an internal document acquired by Forbes, ByteDance stated, “The heating feature refers to boosting videos into the For You feed through operation intervention to achieve a certain number of video views.”

This contradicts how TikTok has previously claimed its recommendation feed works by using an algorithm to curate a personalized feed for each user’s interests. 

Heating Allegedly Used To Encourage Partnerships

According to Forbes’ sources, this process builds business relationships and attracts influencers and brands.

“We promote some videos to help diversify the content experience and introduce celebrities and emerging creators to the TikTok community,” TikTok spokesperson Jamie Favazza told Forbes. “Only a few people, based in the U.S., have the ability to approve content for promotion in the U.S., and that content makes up approximately .002% of videos in For You feeds.”

However, according to the MINT document, heated videos make up around 1-2% of daily video views. 

View Manipulation Is A Fairly Common Practice 

According to Brent Csutoras, digital marketing expert and co-founder and managing partner at Alpha Brand Media, Search Engine Journal’s parent corporation, this type of behind-the-scenes manipulation is more common than platforms let on – and it has often resulted in misuse.

“Although it is not uncommon for social media platforms to utilize staff actions, give certain ‘power users’ the ability to have more influence, or even force content integration into your feeds (whether by ads, forced follows, or algorithmic factors), TikTok has long been a company who seems to ignore the impact these decisions have on their users trust, especially when conducted behind closed doors and without explanation,” Csutoras said.

“In each scenario where an individual or group of individuals can take action that impacts the visibility of content on a platform, whether it be social media or search engines, we have seen strong user pushback and abuse.”


Featured Image: Roman Samborskyi/Shutterstock

Relation articles with TikTok Staff Can Decide What Goes Viral in the same categories

Summary
DIGITAL CHANGING your LIFE | Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business. Subscribe to our weekly newsletter that delivers the most actionable, tactical, and timely marketing tips you actually need in 7 minutes or less. Get an edge over the competition, for free.
We’re a team of passionate digital marketing experts who are always on the lookout for the latest tips, trends, and strategies. We love what we do and we’re excited to share our knowledge with the world.
We believe that digital marketing is the future of marketing and we’re committed to helping businesses succeed in this ever-changing landscape. We know that it can be daunting to keep up with the constantly changing landscape of digital marketing, but we’re here to help.

Categories

Tags:

  • digital marketing tips for beginners
  • digital marketing tips for startups
  • digital marketing tips for small business
  • digital marketing tips 2022
  • digital marketing tips for social media
  • top 5 digital marketing tips
  • digital marketing agency tips
  • digital marketing strategy for a brand
  • digital marketing articles
  • digital marketing articles 2022
  • digital marketing news articles
  • digital marketing articles topics
  • digital marketing articles forbes
  • short article on digital marketing
  • article writing on digital marketing