Unusual Spike In Google Business Profile Insights Traffic For Some

Unusual Spike In Google Business Profile Insights Traffic For Some – New update 2024

We’re a team of digital marketing experts who are passionate about helping businesses grow. We stay on top of the latest trends and strategies so you can focus on what you do best. We’re here to help you succeed.
The Digital Marketer Journal is packed with articles written by professionals from every current digital marketing field. We add new posts daily. Industry trends, product changes, feature announcements, and more can all be found in this blog.

google my business performance metrics 1610064467

There are some reports that in some industries, like the auto dealership industry, there is a bug with Google Business Profile insights reporting. There shows a large and unaccounted-for spike in traffic from Google Local and Google Maps for some of these businesses in these Google reports.

There are two threads about this in the Local Search Forums – I spotted this via @keyserholiday. One local SEO named George Nenni wrote, “We track GBP searches, views and actions for around 200 new car retailers, through a Jepto API into Data Studio. We are noticing more than half of these profiles received strange spikes in searches and views, but not actions. It is the same data we are seeing directly in the GBP dashboard (attached). We track separate profiles for sales, service, parts and body shop departments for each dealer. The issue is only happening with the nested department listings.”

He shared this chart from the Insights report in Google Business Profiles:

click for full size

Another local SEO, Annika Neudecker wrote, “We track our GBP insights for our locations every month to watch growth and trends over time. I pulled my September data this morning and found a very curious change in the reported searches. It appears that the reported Direct searches increased significantly (about +1 mil) while Discovery searches fell by nearly exactly the same amount. This makes me wonder if Google has switched up how it counts Direct and Discovery searches for GBP listings. We haven’t made any changes to our listings which would prompt a big change in how they’re being found.”

Jason Brown thinks it might be a bug or maybe both. He said, “Bots or bug? Car dealerships saw huge spikes in views, but no clicks.”

I am guessing bots?

Forum discussion at Local Search Forums.

Relation articles with Unusual Spike In Google Business Profile Insights Traffic For Some in the same categories

Summary
DIGITAL CHANGING your LIFE | Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business. Subscribe to our weekly newsletter that delivers the most actionable, tactical, and timely marketing tips you actually need in 7 minutes or less. Get an edge over the competition, for free.
We’re a team of passionate digital marketing experts who are always on the lookout for the latest tips, trends, and strategies. We love what we do and we’re excited to share our knowledge with the world.
We believe that digital marketing is the future of marketing and we’re committed to helping businesses succeed in this ever-changing landscape. We know that it can be daunting to keep up with the constantly changing landscape of digital marketing, but we’re here to help.

Categories

  • Home
  • Digital marketing tips

Tags:

  • digital marketing tips for beginners
  • digital marketing tips for startups
  • digital marketing tips for small business
  • digital marketing tips 2022
  • digital marketing tips for social media
  • top 5 digital marketing tips
  • digital marketing agency tips
  • digital marketing strategy for a brand
  • digital marketing articles
  • digital marketing articles 2022
  • digital marketing news articles
  • digital marketing articles topics
  • digital marketing articles forbes
  • short article on digital marketing
  • article writing on digital marketing

Trả lời

Email của bạn sẽ không được hiển thị công khai. Các trường bắt buộc được đánh dấu *