YouTube Is Adding ‘Handles’ To Usernames. What’s The Catch For Creators And Brands?

YouTube Is Adding ‘Handles’ To Usernames. What’s The Catch For Creators And Brands? – New update 2024

We’re a team of digital marketing experts who are passionate about helping businesses grow. We stay on top of the latest trends and strategies so you can focus on what you do best. We’re here to help you succeed.
The Digital Marketer Journal is packed with articles written by professionals from every current digital marketing field. We add new posts daily. Industry trends, product changes, feature announcements, and more can all be found in this blog.

It seems that you are going to have to handle finding a new username for your YouTube Channel. 

As TikTok grows, more platforms want to look like (and be like) it. Hence, the introduction of YouTube Shorts is no coincidence. Now, the biggest platform for videos is going to adopt the @username handles for creators and channels—which is not something that came from TikTok, as basically all the main social channels like Instagram, Facebook and Twitter also use it.

This is going to be the new way of sharing the name or url of a YouTube Channel. 

The initiative is already starting, however not for everyone. Over the month of October, the platform will let the creator know when it’s their turn to change their handle.

banner blog GIF 2

A unique handle for your YouTube Account 

Just like Twitter, Instagram, and TikTok, the username must be unique. 

However, the developers understand that some creators already have personalized URLs for their channels. In these cases, there is no need to update links. They will automatically be redirected to the creator. 

In theory, here are some improvements we will see after this update:

  • It is going to be easier to mention a creator;
  • It will help reachability;
  • There will be a distinct presence and branding opportunity on YouTube.

What’s new about it?

The handles itself offers nothing new. I remember how Twitter was the first in popularizing these features. It was very easy to remember the username of your friend or favorite artists you wanted to follow. 

However, some users have shown some discomfort about not being able to change their handle as quickly as some users. This means if you have a very common name such as “John Doe” you might have a hard time trying to find a new username. So, you have to be very creative.

The importance of cross-channel strategies 

A good marketer understands that not all social media are profitable for the same brands. However, your audience is probably following you on more than just a single platform. Also, the audience is not always the same. So, it’s ok if you are on YouTube and TikTok at the same time. 

If you understand the cross-channel trait of Digital Marketing, you want people to find you in the spaces you are in. It seems that with these new handles YouTube is inviting creators to share their @username in a more easy and practical way. In consequence, there are more possibilities to share it online and offline.  

Does everybody want to be TikTok?

First, YouTube Shorts, now new handles. It is very interesting how the older platforms are looking for new ways to appeal to the next generations and to remain relevant in business. However, YouTube is still going to be a leader when it comes to longer content, such as video podcasts. 

However, some creators might have a hard time finding a username (if it is not already taken), since this initiative is going to be applied gradually for the rest of the month. As a result, some creators will have the privilege of changing their handles first. 

In the end, that is what Digital Marketing is all about: adapting to the market’s needs and overcoming changes.

Do you want to continue to be updated with Marketing best practices? I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter. There, you’ll find all the trends that matter in the Digital Marketing landscape. See you there!

Relation articles with YouTube Is Adding ‘Handles’ To Usernames. What’s The Catch For Creators And Brands? in the same categories

Summary
DIGITAL CHANGING your LIFE | Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business. Subscribe to our weekly newsletter that delivers the most actionable, tactical, and timely marketing tips you actually need in 7 minutes or less. Get an edge over the competition, for free.
We’re a team of passionate digital marketing experts who are always on the lookout for the latest tips, trends, and strategies. We love what we do and we’re excited to share our knowledge with the world.
We believe that digital marketing is the future of marketing and we’re committed to helping businesses succeed in this ever-changing landscape. We know that it can be daunting to keep up with the constantly changing landscape of digital marketing, but we’re here to help.

Categories

  • Home
  • Digital marketing tips

Tags:

  • digital marketing tips for beginners
  • digital marketing tips for startups
  • digital marketing tips for small business
  • digital marketing tips 2022
  • digital marketing tips for social media
  • top 5 digital marketing tips
  • digital marketing agency tips
  • digital marketing strategy for a brand
  • digital marketing articles
  • digital marketing articles 2022
  • digital marketing news articles
  • digital marketing articles topics
  • digital marketing articles forbes
  • short article on digital marketing
  • article writing on digital marketing

Trả lời

Email của bạn sẽ không được hiển thị công khai. Các trường bắt buộc được đánh dấu *